Portfolio: Projects
Afar | Video
Launched and managed a native advertising program accounting for 10% of Go Overseas’ ARR
Thumbtack | SEO Managing Editor
Increased content production and visibility in organic search results by editing, optimizing, and sourcing content for Thumbtack’s “cost pages”.
Asana | Landing Page Creation
Launched 30+ landing pages targeted high volume organic search queries, increasing Asana’s non-brand share of search from 0 to 20% in 2 years.
Go Overseas | UX Experiment
Ran a design and content A/B test that resulted in a 2x increase in organic search traffic to the main landing page, and 1.5x increase in traffic to the entire subfolder.
Go Overseas | Content Strategy & Production
Established and scaled a content strategy and production process that enabled our team to grow our content marketing efforts, and 3x our overall website traffic.