Case studies + Projects

Increased content production and visibility in organic search results by editing, optimizing, and sourcing content for Thumbtack’s “cost pages”.

Setting the SEO strategy for Asana.

Launched 30+ landing pages targeted high volume organic search queries, increasing Asana’s non-brand share of search from 0 to 20% in 2 years.

Ran a design and content A/B test that resulted in a 2x increase in organic search traffic to the main landing page, and 1.5x increase in traffic to the entire subfolder.