Hi! I’m Jessie: a content creator and strategist helping travel brands grow through multi-media storytelling.
Hello!
I’m a content creator, strategist, and marketer. I create content and strategies that help travel brands grow—be it through websites + SEO, email, or social video.
With 12+ years of experience in digital content and a focus on SEO, I bring a results-driven approach to storytelling. I started in tech—building expertise in digital marketing, SEO, and audience growth—before focusing exclusively on travel brands.
📌 What I do:
Develop content strategies for websites, email marketing, and video/social
Create engaging, high-performing content that connects brands with travelers
Optimize content for search, engagement, and brand growth
From launching YouTube channels and SEO-driven TikTok videos to website landing pages and email drips, I help travel brands turn big-picture goals into compelling stories—that engage and convert.
Featured Work
Case Study: Launching a New Learning Hub for Creators as Facebook Content Stratigest
Thumbtack
Case Study: Managing Editor, SEO Landing Pages at Thumbtack
AFAR Media
Writing Sample: The Best Weekend Getaways from San Francisco for AFAR Media
Writing + Video Samples
Writing Sample: Air France’s Business-Class Seats Got an Upgrade—and We Tested Them
Video: The Perfect Road Trip in Costa Brava Spain (example of producer work)
Social Video: JSX is a Semi-Private Airline, But is it Worth It?
Who I’ve Worked With
Thumbtack
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Carryology
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Tortuga Backpacks
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AFAR Media
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Asana
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Mulesoft
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Hospitality FM
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Thumbtack 〰️ Facebook 〰️ Carryology 〰️ Tortuga Backpacks 〰️ AFAR Media 〰️ Asana 〰️ Mulesoft 〰️ Hospitality FM 〰️
Career overview
Since 2020, I have been on staff with Afar Media, an independently-owned digital and print travel magazine. I am currently the Associate Director of Video + Growth. In my work at Afar, I work with the C-suite and other leaders to share key market trends and insights that will inform our content strategy, train editors on web best practices, and develop multimedia products that will drive business goals. I also launched our video program, to integrate a more multimedia offering into Afar’s overall content strategy, while also working with sales to market and sell it to advertisers.
Before that, I was a content strategist at Facebook in 2019 for their media and publisher education team, where I built out an interactive educational platform for digital creators. From 2016-2019, I led the SEO and top of funnel content strategy for Asana as their search content strategist, launching their first-ever set of top-of-funnel landing pages to reach new markets.
Additionally, I have contributed as a freelancer to MuleSoft’s partner marketing team (2020-2022), to create a workflow for migrating their in-person events online though webinars and remote events during the COVID-19 pandemic. This included setting up web infrastructure, email campaigns and event email flows, and video editing.
Prior to joining Afar, I also contributed regularly as a writer to Tortuga Backpacks (ecommerce) — including their most read article of all time, What to Pack in Thailand — Carryology (apparel and travel), FluentU (education), AFK Travel (travel), and 7x7 (local news, travel section), and a managing editor for Thumbtack (ecommerce).