Hi! I’m Jessie: a content creator and strategist helping travel brands grow through multi-media storytelling.

Hello!

I’m a content creator, strategist, and marketer. I create content and strategies that help travel brands grow—be it through websites + SEO, email, or social video.

With 12+ years of experience in digital content and a focus on SEO, I bring a results-driven approach to storytelling. I started in tech—building expertise in digital marketing, SEO, and audience growth—before focusing exclusively on travel brands.

📌 What I do:

  • Develop content strategies for websites, email marketing, and video/social

  • Create engaging, high-performing content that connects brands with travelers

  • Optimize content for search, engagement, and brand growth

From launching YouTube channels and SEO-driven TikTok videos to website landing pages and email drips, I help travel brands turn big-picture goals into compelling stories—that engage and convert.

Featured Work

Facebook

Case Study: Launching a New Learning Hub for Creators as Facebook Content Stratigest

Thumbtack

Case Study: Managing Editor, SEO Landing Pages at Thumbtack

AFAR Media

Writing Sample: The Best Weekend Getaways from San Francisco for AFAR Media

Writing + Video Samples

Writing Sample: Air France’s Business-Class Seats Got an Upgrade—and We Tested Them

Video: The Perfect Road Trip in Costa Brava Spain (producer)

Social Video: JSX is a Semi-Private Airline, But is it Worth It?

Who I’ve Worked With

Thumbtack

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Facebook

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Carryology

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Tortuga Backpacks

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AFAR Media

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Asana

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Mulesoft

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Hospitality FM

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Masterclass

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Thumbtack 〰️ Facebook 〰️ Carryology 〰️ Tortuga Backpacks 〰️ AFAR Media 〰️ Asana 〰️ Mulesoft 〰️ Hospitality FM 〰️ Masterclass 〰️

Services

  • SEO Strategy + Implementation

    Create a tailored SEO plan for your business, audit existing sites, and assist with execution. Covers content and technical SEO.

  • Landing Page Creation

    Design, write, and build high-converting pages optimized for action and clarity. Can also assist with conversion rate optimization (CRO).

  • Content Strategy

    Develop a content plan that aligns with your goals using audience + industry insights, competitive research, and a bit of marketing magic.

  • Content Production

    Get assistance in writing, editing, and producing content—from emails and website copy to videos for social media.

  • Email Marketing

    Plan, write, and optimize email campaigns that grow and convert your list.

  • Lead Generation

    Plan and build strategic funnels and campaigns that attract and capture qualified leads.

Work With Me

Career overview

Since 2020, I have been on staff with Afar Media, an independently-owned digital and print travel magazine. I am currently the Associate Director of Video + Growth. In my work at Afar, I work with the C-suite and other leaders to share key market trends and insights that will inform our content strategy, train editors on web best practices, and develop multimedia products that will drive business goals. I also launched our video program, to integrate a more multimedia offering into Afar’s overall content strategy, while also working with sales to market and sell it to advertisers.

Before that, I was a content strategist at Facebook in 2019 for their media and publisher education team, where I built out an interactive educational platform for digital creators. From 2016-2019, I led the SEO and top of funnel content strategy for Asana as their search content strategist, launching their first-ever set of top-of-funnel landing pages to reach new markets.

Additionally, I have contributed as a freelancer to MuleSoft’s partner marketing team (2020-2022), to create a workflow for migrating their in-person events online though webinars and remote events during the COVID-19 pandemic. This included setting up web infrastructure, email campaigns and event email flows, and video editing.

Prior to joining Afar, I also contributed regularly as a writer to Tortuga Backpacks (ecommerce) — including their most read article of all time, What to Pack in Thailand — Carryology (apparel and travel), FluentU (education), AFK Travel (travel), and 7x7 (local news, travel section), and a managing editor for Thumbtack (ecommerce).