I’m currently Associate Director of Content + Product at Afar Media, an award-winning travel publication. I joined the company in 2020 as an SEO Manager and quickly moved up the ranks—expanding my role to lead not only search strategy, but also content systems, product development, and multimedia.

During my time at Afar, I’ve worked closely with editorial, product, and C-suite stakeholders to align our content strategy with audience and business goals. Some examples: I launched Afar’s video program from the ground up, integrating it into our editorial roadmap and working with the sales team to position it as a sellable brand asset. I also led a major CMS migration, oversaw collaboration with our engineering team, and worked cross-functionally to roll out new content templates and on-site designs that refreshed Afar’s digital brand and improved overall UX.

MARKETING BACKGROUND

Prior to Afar, I led SEO and content strategy at Asana, launched a creator education hub at Facebook, and served as freelance Managing Editor of SEO landing pages at Thumbtack. I was also a consultant at MuleSoft, setting up systems, editing videos, and developing content that allowed the team pivot from in-person to digital events and webinars during the COVID-19 era.

CONTENT CREATION + WRITING + EDITING

In addition to content strategy, I’ve contributed as a writer to brands including Tortuga Backpacks, Carryology, AFK Travel, and 7x7—combining storytelling, SEO, and audience insights to create content that performs.

ENTREPRENURSHIP

And as if that weren’t enough—outside of client and in-house work, I also run Where’s Jessie B, a travel blog and Instagram where I share off-the-beaten-path and unique travel ideas in my home state of California, growing it from a fun side project to a small, revenue-generating business.