Writing Samples

• Afar (Travel): Long-form, search-driven articles [full archive]

• Facebook (Tech): Media and publisher education

• Asana (B2B SaaS): Landing pages

• Tortuga Backpacks (Travel): Long-form articles

• Additional freelance work (Travel): Long-form articles

Facebook: Media & Publisher Education

I wrote and built help center articles and interactive courses to help educate our media and publisher / creator audience on how to use Facebook’s monetization products, as well as best practices. Impact: Directly contributed to our 2 million trained goal.

Interactive Learning Courses

• Tips to Maximize Your Ad Payouts

• How to Create and Measure Branded Content

• How to Get Started with In-Stream Ads

Help Center Articles

• About Clips and Clips Library

• How to Add Thumbnails to Streaming Previews

• Create and Upload Supporter Stickers

Asana: Landing Pages

For Asana, I collaborated with our growth team to write and build a set of landing pages. Impact:

• Traffic: 1M annual pageviews across all landing pages.

• Rankings: Ranked for key non-brand search terms, such as “task management” (#1 in SERPs)

• Conversions: On average, the pages had a 6.5% conversion (sign-ups) across all pages. The highest converting page (Team Calendar) had a conversion rate of 13%.

• Improved SEM efficiency by directing traffic here instead of generic landing pages.

Tortuga Backpacks: Long-form Articles

Since January 2015, I have contributed 100+ articles to Tortuga Backpacks on travel gear and packing light. Impact:

• Traffic: 500K annual visits across all articles, primarily through organic search.

• Revenue: Contributed to ~$170,000 in direct or assisted sales.

Additional Freelance Clients

My writing and photography has also appeared in other publications, such as Carryology (apparel and travel), FluentU (education), AFK Travel (travel), and 7x7 (local news, travel section).